There are many reasons that companies rely on certification standards for sustainability attributes. Some of the primary reasons include a desire for:
a) Labels that are trusted by consumers
b) Assurance of clear and credible claims that meet marketing guidelines
c) Supply chain consistency and transparency
Suppliers often approach issues with different perspectives, interpretations of definitions, etc. Sorting through these differences can be extremely challenging for companies with multiple suppliers. Certification cuts through the clutter and creates a clear set of rules. By having a certified chain of custody, brands can make claims about the use of recycled materials that clearly shows a brand’s commitment to the circular economy in a way that resonates with consumers.